Hi! I'm Ricky 👋🏼
Product designer crafting intuitive experiences that drive measurable business impact.
Connect with me
SkyTab Onboarding
State-aware onboarding system that helped 11,000+ merchants launch 4.7 days faster and drove 18,000+ feature adoptions
Koto by Toyota
Automotive service platform combining e-commerce and digital key technology—45% more bookings and 82% digital key adoption
Shift4 Kiosk
Self-ordering kiosk that reduced order time by 30% and increased adoption by 20% through intuitive touch-first design
About
Senior Product Designer with 10+ years of experience shipping complex B2B SaaS platforms. I specialize in design systems, user-centered workflows, and simplifying data-rich, regulated experiences across web, desktop, and mobile.
Proven track record of delivering measurable results: +60% adoption, -40% escalations, 50% faster handoffs. Currently designing onboarding and merchant experiences at Shift4, helping 20,000+ businesses succeed.
Passionate about exploring how AI is reshaping the design landscape—from ideation and prototyping to production. I actively experiment with AI-powered design tools and vibe coding to rapidly test ideas, build interactive prototypes, and push the boundaries of what's possible in product design.
